About GameFace

GameFace is a digital media company that provides an affordable range of services to local community sport.

With a wealth of expertise in social media, graphic design, video editing, match filming, live streaming and event production, we have the right digital solutions to help your sporting organisation better connect with members, supporters and sponsors.


With easy access to all the team lists, stats, fixtures, ladders, latest news and club notes at your fingertips, the GameFace Record App provides a popular digital alternative for the traditional printed footy record. Free to download from the Apple App Store and Google Play, it is a must-have match-day resource for every local football supporter.


Our team of graphic designers and video editors are experts at creating professional and engaging digital content for community sporting clubs. From entertaining player interviews, to match results graphics that really pop, we can showcase your club and sponsors to a wider audience. The service also includes business promotional videos for club sponsors, green screen media day content for players and regular action photography. With a range of affordable packages to suit all budgets, get in touch with us today to find out how we can help elevate your club’s online profile to the elite level!


Do you have a big game or award presentation coming up that you would like to showcase to a wide audience? GameFace specialise in providing a full live stream broadcast service that includes multiple vision camera operation, on-screen graphics and professional commentary for a range of matches and events for football, netball, cricket and cycling.


We have currently partnered with more than 100 clubs and 10 leagues across multiple junior and senior sporting codes, including football, netball, cricket and cycling, with a footprint spanning from Port Melbourne to Emerald, and from Vermont to Sorrento. And with a weekly reach of (insert figure) across all of our digital platforms and productions, we can provide affordable and tailored advertising packages to promote your business. Contact us today to find a partnership package to suit your business needs and budget!

The GameFace Network


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Our Story

GameFace founder, Glenn Carter, launched the business in April 2017 after identifying the need for a greater digital media presence in local community sport. The journey started with the Mornington Peninsula Nepean Football League (MPNFL), known for its passionate supporter base and rich history of talent. 

The then AFL South East Region General Manager and former Melbourne Football Club CEO, John Anderson fully supported the vision of GameFace, and the League has enjoyed the benefits since our inception, helping to raise the competition’s media presence to arguably one of the best in Australia.

GameFace founder Glenn Carter

Players and supporters were immediately captivated by the increased level of digital media attention across the entire competition, which quickly attracted a large audience that has since grown to over 30K followers organically across the GameFace Network. 

In 2018 the GameFace Digital Record app replaced the costly printed version of the traditional footy record, and was quickly accepted as the preferred choice of match-day program for local footy supporters. 

Available to download for free, the GameFace Digital Record app has since been launched in three more football competitions – the Southern Football Netball League (SFNL), AFL Outer East and Yarra Junior Football League (YJFL) – with plans to extend to more competitions across Australia.

It was also in 2018 that GameFace began providing sporting clubs with social media services to boost its online profile. With many clubs lacking experience and volunteers, this service provides professional and engaging content at very affordable rates on a daily basis to members and supporters. This service also includes business promotional videos for club sponsors, media day content for players and regular action photography.

GameFace quickly attracted young emerging local media talent, including Matt ‘Plugger’ Bodde and Rhys De Deugd, who both have promising futures in the industry and continue to appear regularly on GameFace today.

Plugger Bodde, Dan Lonergan and Rhys de Deugd in action!

Veteran ABC broadcaster Dan Lonergan joined the team in May 2018, and had an immediate impact with his superb commentating skills and fascinating presence on camera. Dan was instrumental in launching the GameFace Footy Show that was an immediate hit and has an uncanny ability to commentate live games across multiple competitions on short notice. Dan quickly became the face of GameFace despite his favourite saying – “I have a good head for radio” – and has developed a cult following, with many players dressing up as him on Mad Mondays and asking for selfies on game day.

Former SFNL Media Manager Will Hunter joined the Gameface team in 2019

In January 2019, accomplished media person Will Hunter joined the GameFace team to head up the Southern Football Netball League division. Previously employed by the SFNL, and a local fan of the competition, Will was equipped with all the knowledge and enthusiasm to launch GameFace SFNL with great success following the blueprint of the immensely popular MPNFL format. 

Renowned as one of the best community football league managers, the new SFNL boss Lee Hartman was quick to embrace the benefits GameFace had to offer and we have enjoyed a prosperous working partnership since.

AFL Outer East Region General Manager Aaron Bailey engaged the full suite of GameFace services in 2019 to support his media team during the merger of eight clubs from the defunct South East Football Netball League. This partnership has been a beneficial one, with plans to expand the scope of services moving forward.

With regular event vision and live streaming services on offer, GameFace became the official broadcast partner for Cycling Victoria in 2019 and has assumed responsibility for live streaming all major events from the Darebin Community Sports Stadium in Reservoir. The National Junior Track Series live stream attracted nearly 20,000 views over two days, with similar traffic for the 2019 Austral Wheel race from Melbourne Arena. 

After testing the market the previous year, the 2019/20 cricket season grew GameFace to new heights. GameFace became the official media partner for the Mornington Peninsula Cricket Association (MPCA), Cricket Southern Bayside (CSB) and South East Cricket Association (SECA), and has grown the profile of each of these competitions significantly. GameFace worked directly with over 30 clubs, live streamed over 20 games across all match formats, and grew a new audience group of 5000 people. The biggest highlight of the cricket season was the organisation and coordination of the Mornington Peninsula Sportsmen’s Cup for Bushfire Relief charity T20 tournament, which united the local sporting community and helped raise over $80,000 for the people of Mallacoota.

Cam Roberts, former Football Development Manager for AFL Victoria, accepted the role as Operations Manager at GameFace in January 2020. With significant experience identifying local junior talent in the Dandenong Stingrays footprint, he has been instrumental in building a high performing environment within the young GameFace team. Cam has added value immediately building new partnerships using his extensive network in the industry.